Valin

Black Twig is proud to be a part of the Valin® marketing team whose approach has become the standard for effective content marketing in the B2B space. In fact, when speaking with other B2B prospects, Black Twig often points to Valin's effort as the marketing model to emulate. By building a robust library of educational content, Valin efficiently demonstrates its expertise to its audience.Businesses prefer to do research at their own pace, and with these resources readily available on the Valin® website, they can find everything they need with ease before making a purchasing decision. We find that many B2B companies operating today dont believe that their story/work/expertise is particularly interesting. Not only is it interesting, but its exactly what a prospect needs to hear in order to give that organization their trust. This is especially true when Valin-authored content is originally published in a separate media channel, such as a trade magazine. This kind of third-party vali...